Product Marketing Manager Automation Solutions at Nice

Marketing

2021-26435 -

Senior Marketing Manager

Location(s): Remote

Join our mission

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

Overview

Intuit's Ecosystem and Lifecycle Marketing Team is looking for a fast moving, customer-focused full time employee to help develop best-in-class customer lifecycle early retention campaigns. Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email, IPD and push notifications that engage, retain and delight our Small Business customers throughout their lifecycle. Join our team to help bring our vision to life for our customers!

• Position reports into GMM, Early Lifecycle Marketing
• Location: Mountain View, San Francisco or Remote

What you'll bring

• Email marketer with 7+ years' experience in b2c or b2b email and/or mobile marketing.
• Lifecycle marketing strategist who has successfully planned and learned from executing and measuring complex, automated life-cycle campaigns for SaaS products
• Curiousity and energy for digging into customer retention experience, data and creative to explore opportunities for improvement in big, bold ways that improve customer retention.
• Self starter; proactive learner; solutions oriented mindset
• Ability to drive projects forward with confidence, curiousity and strategic partnership even in the face of incomplete data and ambiguity
• Exceptional executional and project management skills
• Ability to manage multiple complex projects & priorities
• Understanding of email creative best practices and how to articulate them as part of creative feedback and design direction or when evaluating campaign performance
• Passion and ability to be agile in campaign development, execution and delivery of results.
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
• Passion for campaign experimentation required
• Use of digital marketing tools a plus
• Marketing automation experience (e.g. Eloqua, Marketo, Pardot) a plus

How you will lead

Execute lifecycle marketing programs from start to finish, including:

• Identify key customer insights and data needed to construct effective lifecycle strategies. Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and increase usage, conversion, retention, revenue and unit growth
• Identify the key performance metrics or indicators to measure success, both leading and lagging indicators.
• Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery.
• Critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies.
• Work with cross-functional stakeholders and partners teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to deliver an awesome customer experience.
• Own the end-to-end deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigs.
• Recommend test plans to measure incremental lift of the lifecycle strategies including A/B and model driven testing. Analyze results along with analyst and recommend optimization opportunities.
• Write creative briefs. Manage creative development with copy writer, designer and programmers.
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines.
• Partner with Marketing Operations team to document requirements required to bring strategies to launch phase.
• Other sample activities may include: Plan and manage end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors. Set-up, test/QA email campaigns

Gleb Intuit employee

"When I encounter a technical problem, I feel driven to find a solution that is simple, human, and easy to understand."

Morag Intuit employee

"It's important to always strive for improvement, even if you're already in a good place."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It's satisfying to design awesome solutions knowing that you're helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we're using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There's nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers' lives and their day-to-day. Finances are tricky and it's emotional and stressful, and if I can help lift that burden off of someone, I feel like it's worth it."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Joylyn Intuit employee

"Designing at Intuit feels special because we're not just making things to make things. We're tackling real, consequential financial problems voiced by small businesses, self-employed, and individuals around the world. I'm grateful to have such a worthy and motivating mission when I go to work – powering prosperity around the world."

Conrad Intuit employee

"Working at Intuit is satisfying because our goal is not to get customers to spend as much time on our products. We want to make their financial lives easier whether it's filling out taxes or helping small businesses operate. It's a great combination of experimenting with new technology while also staying close to tangible problems for real people."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It's satisfying to design awesome solutions knowing that you're helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we're using our resources and knowledge to power prosperity for millions of people around the world."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There's nothing else like it."

Natalie Intuit employee

"I really felt drawn to Intuit because it's a place where I feel like I can make super meaningful impact on customers' lives and their day-to-day. Finances are tricky and it's emotional and stressful, and if I can help lift that burden off of someone, I feel like it's worth it."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we're using our resources and knowledge to power prosperity for millions of people around the world."

Heather Intuit employee

"By feeding our customers' data through machine learning algorithms, we uncover valuable insights that empower millions of customers to feel more confident about their financial future."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It's satisfying to design awesome solutions knowing that you're helping people around the world achieve their dreams of prosperity."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There's nothing else like it."

Jake Intuit employee

"We use the latest Native frameworks for iOS and Android to deliver a truly delightful mobile-first experience for our customers. I love that we're enabling millions of customers to improve their financial health, all under a world-class mobile experience."

Alexandria Intuit employee

"Our goal at Intuit is to solve challenging financial problems for millions of people. It's satisfying to design awesome solutions knowing that you're helping people around the world achieve their dreams of prosperity."

Emily Intuit employee

"One of the things that stands out about Intuit is the impact that we have on our customers. Whether it's helping them yearly with their taxes or every day with their finances, it is truly satisfying to know that we're using our resources and knowledge to power prosperity for millions of people around the world."

Breaunna Intuit employee

"It's a great feeling knowing that when you push out a new feature or fix, our customers notice it and really love the work that we do! Here at Intuit, not only do we have the freedom to work with the newest technologies, but we value solving challenging financial problems for our customers above everything else."

Chelsia Intuit employee

"One of my favorite aspects of this role is that my work is helping small business owners achieve their business goals by solving complex financial problems. It's gratifying to know that the work that I'm doing directly impacts consumers and makes their lives easier so that they can focus their energy on growing their business."

Troy Intuit employee

"At Intuit, we have the unique opportunity to empower millions of communities around the world by helping small business owners, individuals, and the self-employed succeed and accomplish their dreams of prosperity. There's nothing else like it."

Hear from our employees

Conrad De Peuter

Senior Data Scientist - Machine Learning Futures Group

Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path.

Award-winning culture, best-in-class benefits

Culture and values

Intuit's company culture is rooted in our core values, which promote an innovative and inclusive environment where diverse perspectives and new ideas are celebrated.

More about Intuit life play_arrow

Benefits we offer

People who give their best deserve the best in return. We offer rewards that include everything you'd expect, and even more that you wouldn't. Enjoy the best in class perks and benefits at Intuit.

More about our benefits play_arrow

Vaccination policy

We are requiring that employees who come onsite be vaccinated. Unless prohibited by applicable law, full vaccination against COVID-19 is a requirement for any position at Intuit that necessitates coming onsite and/or in-person business activity. Qualified applicants who would like to request an accommodation (exception) on the basis of a qualifying medical condition/disability or sincerely-held religious belief should contact TalentAcquisition@intuit.com.

Learn more about our return-to-work plan play_arrow

Our culture and entrepreneurial spirit have earned us a spot on "Best Companies to Work For" lists year after year. Join us in our mission to power prosperity around the world.

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Product Marketing Manager Automation Solutions at Nice

Source: https://jobs.intuit.com/job/mountain-view/senior-marketing-manager/27595/19837897

Share this post